Morning Update: First ad ever for sex, or it could be for office supplies; Fake travel website highlights elephant torture
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Artist Makes First Ad Ever for Sex, but It Could Also Be for Office Supplies
“Sex sells everything—cars, hamburgers, even air fresheners. But what sells sex?
As it turns out, pencil sharpeners.
A Slovak artist who goes by the name of Matus the First claims to have created the world’s first advertisement “purely to promote sex and for no other reason.” (In other words, it’s not for a pill or a product or anything else. It simply promotes the sex act.)”
Creativity-Online: Why Is This Tour Operator Cheerfully Owning Up to Torturing Elephants?
“To raise awareness about the cruelty to elephants that’s involved in offering tourists elephant rides, London-based charity World Animal Protection has set up a fake travel website and is using Google AdWords to lure in people who are thinking of booking such a ride.
BBH London created the fictional tour operator websiteAuthenticElephantRides.com so that people searching for “elephant rides” through Google would find it easily. (“We provide the very best elephant experiences. From Thailand to Bali, Malaysia to India, we pride ourselves on transforming your holiday into a memory you’ll never forget. Our elephant riding tours are set against some of the most beautiful backdrops in the world. …”) The site includes a short video masquerading as a marketing film, complete with a perky presenter, but it quickly reveals shocking details about the way elephants are trained to force them to get used to the unnatural act of giving humans rides.”
The New York Times: Campaigns Find Ad Space Finite, Even on the Web
“It turns out that the Internet does not have infinite capacity. At least not for political ads.
As an increasing number of campaigns and outside groups are finding out, premium space on the web has long been booked. Digital advertising is maturing much in the way television did, as targeting becomes more sophisticated and the definition of a viewer expands drastically.”
Mashable: Did Burger King Rip Off ‘Billy on the Street’?
“Burger King has a new ad, featuring a very loud, slightly manic young man asking people on the street how much they think their chicken nuggets would cost.
Comedian Billy Eichner saw a resemblance between the ad and his own act, known best through Funny or Die’s Billy on the Street. Eichner called out the fast food chain on Twitter Sunday night when he saw the ad air.”
AdAge: In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post
“The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.
Under the agreement, HuffPost Partner Studio, the publisher’s in-house team that creates articles, videos and graphics for advertisers, will work with Leo Burnett to develop strategies and then produce content for the ad agency’s clients. The work will be distributed across The Huffington Post as well as other websites and social platforms owned by AOL. One or two employees of HuffPost Partner Studio will work in the Leo Burnett office in Chicago several days a week.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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