Morning Update: GoldieBlox’s latest ad channels Apples iconic ‘1984’; Why GoPro’s Instagram strategy should catch Apple’s eye

https://www.youtube.com/watch?v=fLO0eQuc-sQ

Mashable: GoldieBlox ad for ‘action figure for girls’ channels Apple’s iconic ‘1984’

“GoldieBlox’s latest ad takes us back to Apple’s iconic ‘1984’ commercial, echoing the ominous factory setting and hammer-wielding protagonist that first made it a legend.

The clip from the toy company, which encourages young girls to hone problem-solving skills necessary in male-dominated industries like engineering, shows girls lined up in an dark doll factory, each stepping forward to pluck a Barbie lookalike from the assembly line. The girls, dressed in pink heels and sequins, walk in a single-file line until one of them, wearing sneakers and carrying a hammer, steps out of line and breaks the monotony.”