Morning Update: GoldieBlox’s latest ad channels Apples iconic ‘1984’; Why GoPro’s Instagram strategy should catch Apple’s eye
Mashable: GoldieBlox ad for ‘action figure for girls’ channels Apple’s iconic ‘1984’
“GoldieBlox’s latest ad takes us back to Apple’s iconic ‘1984’ commercial, echoing the ominous factory setting and hammer-wielding protagonist that first made it a legend.
The clip from the toy company, which encourages young girls to hone problem-solving skills necessary in male-dominated industries like engineering, shows girls lined up in an dark doll factory, each stepping forward to pluck a Barbie lookalike from the assembly line. The girls, dressed in pink heels and sequins, walk in a single-file line until one of them, wearing sneakers and carrying a hammer, steps out of line and breaks the monotony.”
AdWeek: Remarkable Ads Protest the Absurdity of the Open-Carry Gun Policy at Kroger
“Agencies have taken manyapproaches to creating memorable gun-control ads. Grey Toronto’s latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained by category standards.
A pair of minute-long radio spots use actual recorded phone calls in which Kroger employees try to explain why people can openly carry firearms in the store, but pets and kids’ scooters are banned. This approach could easily have veered into mean-spiritedness, but the conversations never make the employees sound foolish. These folks are, after all, not the policy makers.”
Mumbrella Asia: Three quarters of Hong Kong PR firms admit to price cutting to win clients this year
“Just under three quarters of PR firms in Hong Kong have admitted to cutting their prices to win new clients this year, the results of a survey by the Council of Public Relations Firms of Hong Kong have shown.
Seventy-three per cent of firms tried lowering their prices, according to the study of 35 of the CPRFHK’s members, conducted in July this year.”
AdWeek: Why GoPro’s Instagram Strategy Should Catch Apple’s Eye
“The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. 2.
1. GoPro is arguably the most impressive gadget/social marketing combination we’ve seen. One could say the iPhone and Samsung Galaxy smartphones have done incredibly well, too, since so many people use them for selfie sharing. But most viewers don’t have a clue what smartphone facilitated the image. Meanwhile, the footage GoPro helps distribute and promote—with its brand often front and center—through Instagram, YouTube and Tumblr sets it apart.”
Journalism.co.uk: How outlets are using Twitter, YouTube, Google+ in news reporting
“Social media has been a gamechanger for news reporting, changing forever the way journalists source, verify and publish stories.
At the 2014 Web Summit in Dublin today, key people from Time, Storyful and Vice News spoke about how they are using social media in their reporting.”
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