Morning Update: McCann Japan creates first A.I. ad; Levy: ANA pending report ‘unfair’; Idiocracy writers target Trump
The Tokyo office of McCann has created what it is claiming to be the first ad to be made by artificial intelligence.
An ad for mint candy brand Clorets Mint Tab has been creative directed by AI-CD ß, which became the first machine member of McCann Japan’s creative department at the beginning of April.
Wall Street Journal: Publicis CEO Calls ANA’s Pending Report ‘Unfair’
Maurice Levy, chief executive officer of Publicis Groupe SA, called the Association of National Advertisers’ pending study on transparency in the ad business “unfair and an unwarranted attack on the entire industry.”
The probe is expected to reveal that there is a widespread lack of transparency in the ad buying business and that ad companies are collecting rebates from media vendors in the U.S. on behalf of their clients as a reward for buying a certain amount of ad time, The Wall Street Journal reported last week.
Ted Cruz failed to take down Donald Trump in the Republican primaries, but maybe TerryCruz Crews can get the job done.
With elements of the current election cycle often compared to the zany, low-I.Q. future America depicted in the 2006 satire Idiocracy, it’s perhaps no surprise that Crews may soon reprise his character from that film—pumped-up, machine gun-toting, R&B belting President Dwayne Elizondo Mountain Dew Herbert Camacho.
Campaign Live: Twitter tests Promoted Tweet carousel format
Dubbed the Promoted Tweet Carousel, it allows brands to curate multiple tweets within a single, swipeable ad unit that can include videos, images or text, according to AdAge. However, brands will need explicit permission from users to feature their tweets in an ad. Companies including Volvo and Disney have already started using the format.
Digiday: Publishers give mixed reviews so far to Google AMP
Publishers are giving mixed reviews to Google AMP, three months after the fast-loading article pages initiative launched. Accelerated Mobile Pages is still in its infancy, and it’s hard for them to know what any new platform feature will do for them. But some publishers say that while AMP has delivered on its promise to speed up the web, it’s not driving much traffic.
Ad Age: R/GA Getting Into Office Design Consulting After Building Its Own High-Tech Space
Marketing shop R/GA designed its new space with an eye toward making it more digitally connected, high-tech and physically mobile. Now, the agency known for its creative work for brands like Beats and Nike wants to help clients do the same, for a fee.
The agency is launching a new ‘Connected Design’ practice in an effort to help new and existing clients revamp their office space. It moved into its new space at West 33rd street in New York City in January.
