Morning Update: Spotify gets nostalgic; why brands need Snapchat; Nintendo UK up for grabs; a year in start-up hell; 4A’s on pay gap

Suzan Ryan

March 29, 2016 8:23

https://youtu.be/zuOiNjpkEFY

Ad Week: Falkor From The NeverEnding Story Soars as Spotify’s New Spokesdragon

Spotify’s new brand campaign from Wieden + Kennedy features three new TV spots, including—perhaps most notably—one with Falkor, the dragon-dog from the 1984 fantasy film The NeverEnding Story.

The point of the ad is simple: “The NeverEnding Story,” the song by the English pop singer Limahl, is streamed at least once every day by someone in the world. In the spot, Falkor remarks on this oddity, as does Atreyu, riding on his back—except Atreyu is no longer a 12-year-old boy but a 44-year-old man.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Suzan Ryan

Topics