Morning Update: Tinder valued at US$3bn; Facebook publisher traffic plummets; Star Wars Battlefront trailer; Cats dressed up for Xmas

Alex Hayes

November 10, 2015 8:10

AdWeek: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer

Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in this captivating two-minute promo for the Electronic Arts game Star Wars Battlefront.

Ultimately, these folks are transported into the pulse-pounding action of the game itself, which is set for release on Nov. 17. The spot, “Be More Powerful,” goes wide today online, and will air during ESPN’s Monday Night Football game between the Chicago Bears and San Diego Chargers.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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