Morning Update: insiders reveal why Facebook’s news feed failed; Airbnb launches new magazine; seeking truth in Trump tweets


Digiday: ‘A petri dish of bullshit’: Confessions of ex-Facebook news curators

Adam Schrader could have seen this coming. The 26-year-old former Facebook employee was anything but shocked when the social network entered meltdown mode over being infested with fake news during the presidential election.

Schrader had been under the hood. A former member of its now-defunct trending-news team, he monitored a feed of stories gaining traction on Facebook, vetted them for accuracy (or at least truth) and wrote  a headline for Facebook’s public trending-news feed.


Ad Week: Hearst’s Joanna Coles Has Partnered with Airbnb for New Magazine Venture

A new magazine from Airbnb and Hearst was released today at the company’s Airbnb Open event in Los Angeles. The first issues of the effort, aptly named Airbnb Magazine, is 32 pages and filled with content from Airbnb hosts.

Airbnb CEO Brian Chesky attempted to have, as he called it, his “mini Oprah” moment, asking attendees to look under their seats only to find a copy of the first issue. Next year, the company will release two more issues of the magazine. The publication will also have a presence online.trump-ford-tweet

Poynter: The dangers of crying wolf with ‘post-truth’

On Thursday night, President-elect Donald Trump tweeted to his 15 million followers that Ford would no longer move a plant from Kentucky to Mexico. He portrayed it as a breakthrough in which he played a decisive role.

The reality was far more nuanced. The Washington Post’s economic policy correspondent Jim Tankersley followed up with Ford to see what was going on; within an hour and a half, he had written an article and tweeted what he knew.

Mumbrella Asia: BBDO gives free advertising services to startups to celebrate 25 years in China

Advertising agency BBDO is giving its services away for free to 25 small businesses and startups in China to mark the network’s quarter of a century in the country.

The agency will, over the course of the next 12 months, be looking to identify and work with companies listed on Alibaba’s e-commerce site Taobao, offering them strategic positioning and creative work pro bono.


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