Most complained about theme in ads this winter: sex

The most complained about theme in ads between June and August this year was sex, according to figures from the Ad Standards Bureau.

The portrayal of sex, sexuality and nudity received just under half of all complaints in the three month period this winter.

These complaints were mainly directed towards the Rip & Roll campaign for the Queensland Association of Healthy Communities, which led to a PR uproar for outdoor media company Adshel in June.

The campaign has run longer than originally intended after Adshel’s rival JCDecaux agreed to run the campaign at a discounted rate for the gay safe sex group.

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