Naked Communications creates ‘safe mistake zone’ to highlight fire safety message
Naked Communications has created the ‘Unsafe Mistake Zone’ to drive home the message that most fires are caused by preventable and everyday mistakes for two Victorian fire agencies.
The new campaign for MFB and CFA features a video which shows examples of unsafe mistakes, like drying clothes on a heater, with safe mistakes like sending a “creepy package” to a friend, in a spoof of a 1980s style infomercial.
https://www.youtube.com/watch?v=Bva6ClsV8s4
Sending out this press release was a pretty unsafe mistake.
Illegal meth labs also pose a fire danger.
Creative watching too much Tim and Eric.
I know this doesn’t need to be said, but this is the worst thing I have ever seen, from any country, anywhere in the world.
What a missed opportunity.
An incomprehensible waste of money. In itself that’s fine. But considering the category it’s irresponsible.
Interesting take. Undecided but at least it’s different…
Saw this on the news and heard the launch thing discussed for about a half an hour the other day on 774 with callers sharing fire stories and ideas. Unusual tone but could deliver on effectiveness.
Perhaps because I’ve just finished reading Phil’s article on effectiveness winners I’m open minded. Hard to judge when (I’m assuming) we’re not the demographic.
yeah i dunno, i don’t like it but i couldn’t stop watching it so i guess naked wins.
Pumping their work whilst trying to sound neutral. Funny.
Definition of try-hard