Nissan challenges shoppers to virtually pack their cars to promote boot space
Nissan has kicked off an experiential campaign being rolled out by Ooh Media which demonstrates the X-Trail and Pathfinder’s large boot space by challenging shoppers to virtually pack the car for a family holiday.
The campaign features an interactive gesture control game for the company’s cars at major shopping centres around Australia which sees shoppers able to drag items in the correct order to pack the car, ensuring everything fits.
The game’s four settings include the beach, camping grounds, the playground and in the city, and each setting has its own set of items to be packed to reflect the environment.
Ooh’s commercial director of sales – retail, Blair Hamilford said in a statement: “Each year the ideas become more innovative as the campaigns are developed in collaboration with Aegis Media’s Sponsorship and Integration team. The success of Nissan’s Retail showcases is due to the innovative Shopping Centre displays and activities which attract millions of families during the school holidays.”
The campaign, part of the Nissan Family Holiday Zone showcase, marks the sixth year the outdoor firm’s experiential team Ooh Factor has showcased cars and created brand experiences for the car brand.
The activation is being promoted with digital advertising and will run until January 19 across key shopping centres in Australia. Shoppers can interact with the display from Thursday to Sunday during centre trading hours.
Credits:
- Campaign: Nissan Family Holiday Zone
- Client: Nissan
- Creative Agency: Whybins
- Media Agency: Aegis Media
- Media and Production: Ooh
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