Optus highlights online possibilities of its broadband product in new ad from M&C Saatchi
The latest ad from Optus sees a family home take off and orbit the earth visiting a range of different events and locations, all in an effort to highlight the way its unlimited broadband offering connects users with the latest sport, entertainment and information.
The ad, created by M&C Saatchi, sees members of a family enjoying what the internet has to offer as though their house is orbiting around the world, with the house representing the broadband connection that connects the family to entertainment, sport, information and games.
Featuring special effects by ALT VFX, the ad is set against a score created by Sydney-based composer Elliot Wheeler and ends with the tagline ‘Yes to doing more of what you want, Yes to Optus unlimited home broadband’.
https://www.youtube.com/watch?v=c-BPszmHRWk&feature=youtu.be
Karen Phipson, director of active consideration at Optus, said: “The Live Unlimited TVC was a real passion project for the Optus team. The brief was to bring to life the limitless possibilities of Optus broadband. We wanted to elevate ‘unlimited’ and tap into the feeling and joy it brings and the places it can take you.”
Sophie Ayles, group strategy director at M&C Saatchi, said: “We wanted to bring to life a magical journey through the internet that celebrates the boundless wonder and unlimited freedom of Optus home broadband. We pulled through Optus’ attitude of ‘Yes’ to celebrating the most significant innovation of modern time and ‘Yes’ to helping Australian families live unlimited.”
Andy Flemming, creative director at M&C Saatchi, said: “The Internet is one of the greatest creations of all time. The sum total of human knowledge is in there, as are the friends we connect with and the movies and music we want to consume, so the spot needed to cover a variety of different genres and moods – playful, epic, tender, silly and human. I think Paul’s one of the few directors who can pull something like that off. We’re delighted with how it turned out and ALT definitely enjoyed geeking out with the space scenes.”
At the end of last year, Optus awarded its Business account to OgilvyOne following a pitch and its direct marketing account to The Works following a separate pitch.
Credits:
- Production Company: PLAZA FILMS
- Director: PAUL MIDDLEDITCH
- Executive Creative Director: BEN WELSH
- Creative Director: ANDY FLEMMING
- Writer: SRI MOGERI
- Art Director: RONOJOY GHOSH
- Sound: ELLIOTT WHEELER
- Agency Executive Producer: LOREN AUGUST
- Producer: PETER MASTERTON
- Group Strategy Director: SOPHIE AYLES
- Group Head: CHIQUITA KING
- Group Account Director: YASH GANDHI
- Senior Account Manager: FAITH SMITH
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I think the creative watch this 2006 telco ad from NZ?
https://www.youtube.com/watch?v=AmwL43rmGPQ
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Surprisingly refreshing. Can’t believe they used Paul again though…
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Isn’t it amazing that Telstra (DDB) & Optus (M&C) both had the same idea, one of them executed well, Optus and one completely trashed the idea with an attempt at breaking all standards for poor ads, Telstra.
The fact they both had the same idea is more interesting, is creativity now that obvious?
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