Optus highlights online possibilities of its broadband product in new ad from M&C Saatchi

Miranda Ward

April 17, 2015 12:10

The latest ad from Optus sees a family home take off and orbit the earth visiting a range of different events and locations, all in an effort to highlight the way its unlimited broadband offering connects users with the latest sport, entertainment and information.

The ad, created by M&C Saatchi, sees members of a family enjoying what the internet has to offer as though their house is orbiting around the world, with the house representing the broadband connection that connects the family to entertainment, sport, information and games.

Featuring special effects by ALT VFX, the ad is set against a score created by Sydney-based composer Elliot Wheeler and ends with the tagline ‘Yes to doing more of what you want, Yes to Optus unlimited home broadband’.

https://www.youtube.com/watch?v=c-BPszmHRWk&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad broadband Campaign creative M&C Saatchi Optus

3 COMMENTS

Ripper 17 Apr 15

I think the creative watch this 2006 telco ad from NZ?
https://www.youtube.com/watch?v=AmwL43rmGPQ

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M 20 Apr 15

Surprisingly refreshing. Can’t believe they used Paul again though…

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Weird 20 Apr 15

Isn’t it amazing that Telstra (DDB) & Optus (M&C) both had the same idea, one of them executed well, Optus and one completely trashed the idea with an attempt at breaking all standards for poor ads, Telstra.

The fact they both had the same idea is more interesting, is creativity now that obvious?

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