‘Our portfolio is unlike any Australian media company at this point’: Paramount’s Prosser

Speaking on this week’s Mumbrellacast, Paramount ANZ chief sales officer Rod Prosser said the media company’s competitors extend beyond just the free-to-air networks, as he highlighted the growing diversity in its portfolio, and how the rebrand has helped streamline its proposition locally.

“Here locally we are certainly well poised to compete very well against our competitors, and we don’t just look at our competitors as the FTA networks, we’re very different, our portfolio is very different. It’s unlike any Australian media company at this point, and for us, it is our point of difference.

Rod Prosser is this week’s Mumbrellacast guest