Programmatic trading in Australia to exceed global average this year: GroupM

In 2018, 48% of online display investment will be traded programmatically in Australia, surging ahead of the US at 22%, and edging above the expected global average of 47%, GroupM has forecast. The media investment arm of WPP said 20% of online display transactions in Australia were programmatic in 2016, with the figure climbing to 35% last year.

The report also flagged that Australia was the only country showing signs of moving towards “in-housing”, with the UK talking about it, rather than actually doing it, and not much evidence of the trend on show in the US.

GroupM has forecast media consumption will rise in Australia