SBS launches Lunar New Year campaign

SBS has kicked off its Lunar New Year campaign which brings “one of the world’s largest cultural events into living rooms everywhere” and aims to be a channel for people to explore the event through multimedia content.

The campaign kicks off today and runs until February 14, with promotions across TV, radio and online. It will include brand spots featuring SBS talent including food writer and TV host Adam Liaw and SBS World News presenters Kathy Novak and Anton Enus.

SBS marketing director Helen Kellie said in a statement: “The LNY campaign reflects the organisation’s ongoing commitment to sharing this vibrant celebration with all Australians.