Securing support for Women’s Big Bash League is ‘hard work’, admits Cricket Australia
Cricket Australia has admitted it is struggling to attract interest from brands for the Women’s Big Bash League (WBBL) despite revealing it is close to unveiling a naming rights sponsor for the competition.
Everard: “Sponsorship, generally, is hard work”
Anthony Everard, head of Big Bash League at Cricket Australia, said a deal is close to being finalised but conceded that securing support for women’s cricket has been “hard work”.
Speaking on a panel at the Mumbrella Sports Marketing Summit in Sydney, Everard said Cricket Australia was upbeat about the WBBL following the debut of the women’s competition in December.
It’s difficult to believe that something with the words BASH and Women in the same sentence isn’t highly commercially attractive.