Seven wins 2018 main channel ratings battle while Nine takes out 25-54 demographic

Tim Burrowes

December 2, 2018 12:44

The 2018 ratings year has concluded with both Seven and Nine able to claim victories.

Saturday night was the final evening of the official 40-week rating calendar set out by OzTam.

Nine’s strongest performance came on its main channel, in the key 25-54 demographics preferred by advertisers.

Seven’s success came in the all-people demographic on its main channel, along with its combined performance across the secondary channels.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Sully 2 Dec 18

Did Seven achieve a ~50% network share in 25-54s during one of the Comm Games weeks (according to Nine’s graph directly above)?

Strewth! When was the last time that happened!?

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Tim Burrowes 2 Dec 18

Hi Sully,

Please bear in mind that Nine’s graph excludes the ABC and SBS so it’s a larger share of a smaller pie than other comparisons.

Cheers,

Tim – Mumbrella

Ryan 3 Dec 18

Why is there a 16-39 age demographic and then a 25-54 demographic? It’s basically the same age range and doesn’t tell you anything. Why not have a 16-25, 26-35, 36-45 etc for more clarification? How even are you determining the age of people watching when a household may have 4 people of differing ages?

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