Snapchat still works because marketers haven’t ‘wrecked’ it yet, say millennial entrepreneurs

Two young Aussies who started a global teeth-whitening company have said there are still large opportunities for big brands on Snapchat, mainly because marketers haven’t “wrecked it yet”.

Gold Coast duo Nik Mirkovic, 21, and Alex Tomic, 23, began their business ‘Hismile’ 18 months ago, and have grown it to a $10m business in that time using influencer marketing, most prominently with Kardashian clan member Kylie Jenner.

Kylie Jenner is HiSmile’s most prominent influencer to date

Speaking at McCann’s ‘The Truth about Youth’ event, Tomic said: “Snapchat is where the attention of millennials is at, at the moment.