Social Soup launches product trial campaign with barcode-scanning technology

Social Soup has launched a campaign with ‘Scan and Share’ technology, enabling people to trial a product for free and post about their experiences on social media.

The announcement:

Australia’s leading social influence consultancy, Social Soup, has launched a first of its kind Scan and Share technology in the Australian market. The technology has been developed to support brands build momentum with consumers at the point of purchase and facilitate social sharing of real experiences and reviews.