TechnologyOne names Green Hat its marketing agency of record
Australia’s largest enterprise Software as a Service (SaaS) company, TechnologyOne, has appointed Green Hat as its B2B marketing agency of record.
TechnologyOne is a provider of integrated enterprise software and is one of Australia’s top 150 ASX-listed companies.
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TechnologyOne’s customer base is made up of more than 1,200 corporations, government departments and statutory authorities.
With a pure business and government base, the SaaS company said it wanted an agency partner with a true ‘B2B DNA’.
As a result, Green Hat was selected after a lengthy evaluation process.
Green Hat will be responsible for a range of marketing activities including B2B strategy, creative direction, content development, media and marketing automation.
Its first campaign for TechnologyOne, OneEffect, launched in July 2020.
TechnologyOne group director – marketing and communications, Darren Needham-Walker, said the company wanted to team up with an agency that would help make the digital transformation process easy for its customers.
“As digital transformation skyrockets up the list of priorities for CEOs and CIOs, we wanted to ensure we had the right team behind us to help make this journey easier for our customers and prospects,” he said.
“As an Australian company, we are also keen to support and foster other innovative Australian companies, and Green Hat was a great fit for us.”
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CEO Andrew Haussegger said Green Hat is excited to support TechnologyOne’s plans for growth.
“We were rapt to be selected by TechnologyOne as their B2B partner. B2B customer engagement is complex, more so than B2C, and getting the right balance between emotive and rationale communications is a fine art,” he said.
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