Australian social enterprise Thankyou has created a social media campaign designed to put supermarket chains Coles and Woolworths under pressure to stock its new product range.
The organisation previously known as Thankyou Water is using social media to reach out to consumers and sell them the new food and body care products that support the cause to fund water, food and hygiene products in developing nations.
MD and co-founder of Thankyou Dan Flynn launches the range in a six minute video in which he welcomes the viewer into the Thankyou office and explains the story behind the products.
The campaign – created in-house – calls on consumers to show their support for Thankyou before Flynn meets with the supermarkets in two weeks’ time, and the supermarkets have been receiving messages on their Facebook pages asking for them to stock the brand.
“We think that if Coles and Woolworths knew Australians were prepared to buy our range, the two biggest retailers would love to stock Thankyou. The key is showing them that the demand is there,” Flynn said.
Using the tagline “Live every day, give every day”, Thankyou aims to inspire Austrlalians to make a simple choice that will have a positive impact on problems like malnutrition, lack of food security and low understanding of health and hygiene.
“It’s been an absolute mission to develop products that have the potential to lead the market,” Flynn said. “We’ve had to raise hundreds of thousands of dollars in social investment and have partnered with some of Australia’s leading suppliers and manufacturers to make it all happen. Now, we’re asking Coles, Woolworths, and the people of Australia to help change the world with us.”
Thankyou water launched its first campaign in October last year with a TVC produced in house with donated time and resources valued at $110,000.
In previous campaigns Thankyou called for their brand of water to be stocked in 7Eleven stores they called for people to submit videos of themselves to show their support.
Marketing: Campaign developed and implemented by in-house marketing team
PR: In-house communications team and Click PR agency on a pro bono basis
Campaign video credits:
Special thanks to:
Executive Producer: Justine Flynn, Thankyou Group.
Director: Daniel Weickmann
Camera Operator: Thomas Barnes
Camera Assistant: Austin Haigh
Sound Recordist: Shannon Smith
Best Boy: Nico Lynguris
Prop Master: Doug Wayne
Post-Production: Kintaro Studios
Music Liscensed through The Music Bed