The Athlete’s Foot & TikTok launch Australia-first campaign

July 21, 2021 10:26

To celebrate the launch of the new Asics Gel-Kayano 28, footwear retailer, The Athletes Foot has partnered with TikTok to turn its ‘For You Feed’ into a virtual running track, in a campaign launching today.

This is the first time an Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the ‘For You Feed.’

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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