The competition isn’t the competition you think it is

The last year has seen the rapid digitisation of many industries. While digital transformation has been on the cards for most businesses, COVID has accelerated the transition, particularly as many physical experiences become contactless.

Within this movement is the potential for brands to think much bigger than out-digitising their nearest competitor. In this space it’s not enough to have a better website, app or eCommerce function; businesses also need to offer a customer experience equal to or better than the digital experiences people are getting elsewhere, outside the business’ primary industry. For example, the Bunning’s website doesn’t just compete with Mitre 10’s website; Bunnings competes with Uber and Netflix in terms of ease of use.