Millennials hungrier than we thought for money content says Junkee Media publisher

Content about finances has gained unanticipated levels of interest from millennial readers according to Tim Duggan, publisher of Junkee Media.

Speaking at Mumbrella’s Finance Marketing Summit about Junkee Media and Westpac’s millennial focused portal, The Cusp, Duggan explained that millennials interact with articles about money more so than those about health and well-being.

“We thought the money content wasn’t going to be as exciting as the other content,” he said.

Ash Gray and Tim Duggan