The hunger for digital content is feeding Australia’s creatives well
Despite all the doom and gloom, SUNSTUDIOS’ Alan Brightman argues that digital has fundamentally changed how the creative industry works – for the better.
It’s now more than 20 years since Bill Gates wrote his famous ‘Content is King’ essay about grabbing attention in the internet age. It looks incredibly prescient now, but I suspect even he had no idea just how true it would become.
Digital has fundamentally changed how the creative industry works. Consumers want interesting content and brands are falling over themselves to provide it. Creatives are tasked with feeding the beast.
Credit: Scott Stramyk
Well said and exactly what we are about. The other area that is starting to take off is VR which requires another type of discipline for shooting again (than “normal” video and stills that is). It could be said VR is the “new” 3D.
Thanks David. We are seeing some adoption of VR and I love your description as “the new 3D”. There are many trends which have occurred in recent years including “toyland minature” use of tilt-shift lenses, particularly for aerials, and drones. VR is certainly part of the future landscape.