Guest post: The lights are on, but the staff are on Facebook

In this guest post, Paige Breen warns that it’s easier than ever for media staff to look like they’re busy when they’re really killing time on social media

I am seeing a new battleline being drawn where the cost isn’t blood and gore, but apathy and reduced opportunity for all – the culture of presenteeism.  

Disengaged staff engaging in presenteeism behaviors deliver mediocre results and often end up leaving their employers well before they have delivered a return on the investment made in them. Disengaged staff are also likely to be unhappy and this affects their entire lives.

In our sector we have a multitude of distractions made available through the wonders of internet connectivity. As a media professional sitting at the keyboard of our PC / Mac the line between serious work related activity and disengaged presenteeism is quite blurry. Facebook, YouTube, and the cornucopia of Google / Wikipedia provide multiple points of access to material that may appear legitimate to a passing observer but which are not assisting in making their employer more competitive. Add to this the distractions provided by email, smartphones and “active participation in office culture” and it is very difficult to define the exact boundary between work and play.

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