The marketing supply chain has lost its integrity
In a world where everyone’s out for themselves, Anne Miles is calling for a little bit of integrity to be injected back into the ad industry.
There are countless numbers of accusations in the industry about a lack of transparency. Sadly, the model doesn’t change to prevent it continuing. This issue begins in strategy and ends in production and asset delivery.
I’ve really struggled with the integrity of an industry that makes a profit from selling recommendations that are based on services they do, which often breeds a situation where a client is sold what they don’t really need.
A lot of self interest in this article.
So, following Anne Miles’ guidelines on integrity, restaurants should refue to serve anything but ‘healthy’ foods; tailors should refuse to make unflattering garments; footwear outlets should delist most women’s shoes…
Your dream is to ..”collectively, pull the best people together…” Who determines who’s best, Anne?
Dream on.
Restaurants are clearly selling what they do with a menu on offer that customers can take or leave. It isn’t as if there is anything deeper than that. They’re not selling multi-million dollar solutions that have a vested interest in what they sell. So, the points here are irrelevant; and just for effect I assume.
‘Best’ is about relevance, and the business with the problem to solve is the only one to be able to make that judgement. It isn’t up to me, but I can certainly find alternatives to serve both agencies and brands, yes.
Independence can come from a myriad of places in our industry. The issue is beyond any one person, or any one business though. If you knew me you’d know I think about the bigger picture, doing the right thing, before self so I wont be taking any of this to heart.
There are some fantastic strategic consultancies out there who are independent and free of vested interests. Some fantastic independent creatives, marketing and media strategists.
One point of integrity is about putting a name to who we are don’t you think? It is easy to be critical and irrelevant for effect when not disclosing who we are nor disclosing the context around our opinions.