The verdict’s in – nothing will vanquish video
The humble video has become so popular that you’d be hard pressed to find a website that doesn’t feature some form of it. Outbrain’s Andy Burke explains how marketers can harness its power in their campaigns.
If a picture is worth a thousand words, imagine how much a video might be worth.
Lively and creative, video is now one of the main ways people consume media. And, as it becomes more popular, it becomes a more integral part of how we navigate the online world and make purchasing decisions.
From behind-the-scenes snippets to demos, video scores points in the ability to portray a product or service’s characteristics more realistically than a static image. And we only need to look towards the rise and dominance of video reviewers and video-dominant platforms to see how it isn’t just a way for people to entertain themselves with the latest viral trend. It’s now a key step on the path to purchase.
