The foolproof guide to not spamming your valued customers and/or the general populace

Nathan Jolly

February 3, 2024 8:00

This week saw another big Australian company fined for spamming its own customers.

Outdoor Supacentre was fined $300,000 for sending over 80,000 spam texts to people who hadn’t given permission to be harangued with crazy camping deals.

After sending five ‘compliance alerts’, (read: warning shots), the Australian Communications and Media Authority slapped them with the fine.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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1 COMMENTS

Beau Ushay 6 Feb 24

…and it’s only going to get worse with AI driven automation.

Brands need to think more deeply about this.

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The foolproof guide to not spamming your valued customers and/or the general populace

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