To the PR industry: It’s time to stop blowing your own trumpet
PR expert and ex-journo Seán Galvin believes it’s time the PR industry stopped tooting its own horn, and instead focussed on creating great work.
My clients pay me to blow their trumpets for them. Sometimes, I persuade someone else to do it. In the trade, this is known as ‘third-party endorsement’.
So imagine my annoyance, and that of my professional peers, when business people take it upon themselves to blow their own trumpets. For pity’s sake, you’re snatching the very food from our mouths. How vulgar! Cheap! Shameless!
Look at LinkedIn and its ilk. Perhaps it’s my timeline but lately the cacophony of self-praise, virtue signalling and gobsmacking braggadocio has risen to an eardrum-bursting crescendo.
What a load of wank. I hope you write better for your clients *toot toot *