Tony Sesto on BMW’s strategy amidst COVID, and EV adoption in Australia

Unlike other markets around the world where BMW sales dropped, 2020 saw Australian sales for the German brand rise 0.9%.

The brand’s general manager for marketing, Tony Sesto, said in a Mumbrellacast interview to be published this afternoon that the country, and the brand, found itself in a very fortunate situation.

“We continue to be in a very good position in terms of how the economy was able to bounce back really quickly post some of the lockdowns that we faced last year, and this has translated into really healthy spending across so many industries in the auto sector, in particular luxury and BMW.”

BMW’s Tony Sesto