TV execs from Seven, Nine and Ten on their focus and strategies for 2022
This year’s official ratings period – which begins in February and ends in November – kicks off this week. Mumbrella’s Emma Shepherd sat down with TV executives from Seven, Nine and Ten to discuss changes in TV reporting, measurement and strategies for 2022.
Having been edged out by Nine in 2019 and 2020, Seven reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network in 2021.
Now entering into 2022, Seven West Media’s chief revenue officer, Kurt Burnette, tells Mumbrella the network’s strategy across the year is to build on the success of 2021 through demographics growth and audience share for People 25-54 across Seven and 7Plus.
Every year the same rubbish