Twitter 2; Mainstream media 0 – Lessons of Trafigura and Gateley
For those who do not follow the British media, there have been two major stories involving Twitter within the last few days that offers lessons for the rest of the world including Australia.
The first story broke on October 13 when Alan Rusbridger, editor of The Guardian tweeted: “Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain?”
John Wilkes had campaigned in the 18th century for the right to report parliamentary proceedings.
Rusbridger’s tweet was a clue to the blogosphere that the Guardian had been served with an injunction so wide ranging it could not even report the existence of the injunction, or subsequently a question that was asked about it in Parliament. The tweet related to a question asked by the MP Paul Farrelly (himself a former journalist) about a company called Trafigura and the dumping of toxic waste in Africa.
However, as Rusbridger wrote later:
“By the time I got home, after stopping off for a meal with friends, the Twittersphere had gone into meltdown. Twitterers had sleuthed down Farrelly’s question, published the relevant links and were now seriously on the case. By midday on Tuesday “Trafigura” was one of the most searched terms in Europe, helped along by re-tweets by Stephen Fry and his 830,000-odd followers.”
As a result the gagging order collapsed.
Among the sites linked to was information on Wikileaks which is run, among others, by the Australian-born Julian Assange. Writing on the site – dedicated to publishing public interest material that would otherwise be censored, Assange warned against the “Twitter back-patting storm”. He said: “Twitter did not save free speech — and free speech has not been saved.”
In the second case, the weight of public opinion, driven by Twitter, brought down the website of the UK’s newspaper regulator, the Press Complaints Commission.
This time round, the storm was triggered by an opinion column in the middle England newspaper The Daily Mail by the columnist Jan Moir. In the piece, she linked civil marriages for same sex couples with the death of Boyzone singer Stephen Gateley, whose funeral was at the weekend.
It was the type of piece – nasty minded, vaguely homophobic and innuendo-laden – that would have played fairly well with the Daily Mail’s contituency (this was the paper that brough us this year’s “Er, Bruce, the fire’s the other way!” coverage of the Victorian bushfire disaster). But it might previously not have drawn much further attention outside of the paper.
However, again, Twitter got hold of it, and the piece became a focus of global attention and media coverage in its own right. It drew more than 1000 comments, with advertisers withdrawing form the Daily Mail website as a result. From here, it feels like Moir’s own reputation is now in shreds.
Before Twitter, the column would not doubt have provoked some limited outrage, particularly because of its callous timing. But now, the speed at which the public can react means that mainstream media no longer automatically holds the upper hand.
(As Twitter’s reach continues to grow in Australia, I wonder how Miranda Devine’s next hang-the-greenies-from-the-lamposts type column will fare?)
If ever you wondered what disintermediation means – the answer lies in Trafigura and Jan Moir.
Tim Burrowes
Absolutely – it’s been a week that’s again answered the question of what Twitter is good for.
In fact it was 3-0, there is also the case of the London Underground staff member who verbally abused an elderly passenger who had the misfortune of being caught in a door (http://bit.ly/4kpmBY).
Unfortunately for Transport for London, a blogger called Jonathan MacDonald was on the platform and filmed the whole thing. Jonathan filmed it on Thursday, by Friday morning it was on Twitter and Friday afternoon the front page of the Standard
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Tim, your typing is getting worse! Good story though.
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Love the title – absolute score to Twitter and again proving that the media landscape has changed for good. I’m based in the UK and run a social media agency and have been following this closely, it’s examples like these that will speed up adoption of Twitter and social media in general, where it hasn’t already.
Good piece. I’ve written a blog about Jan Moir and social media here: http://bit.ly/4kEfej
Thanks
Simon
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Unfortunately while I entirely applaud the positive outcomes outlined above from the movements of the past week, I have to agree with Julian Assange’s comments that characterising the Trafigura affair as a ‘win for free speech’ is missing the point.
While I think that Twitter especially has become a force for good as far as outing issues like the Trafigura gag order, the notoriously fickle nature of the Twitterverse means that the whole affair is slowly sliding south without having really accomplished the main goal of the protesters, which was the removal of the gag order itself. Not wanting to detract from the fact that Trafigura were forced into releasing information about the whole affair and going public, just saying that a smart debate is important, not chest-beating and self congratulations that miss the nub of the issue.
My admiration for (and involvement in) Twitter doesn’t change, however it is important to remember that Twitter follows the same rules as the rest of our social interactions – they’re fickle, they’re generally led by specific groups of alpha individuals, they’re quick to move on to the next discussion and they can be all of vain, stupid, arrogant and thoughtless. Any discussion of this nature should always be a balance of self congratulation and learning.
Bloody hell that all sounded holier- than-thou didn’t it…might have to go off and tweet about Glee now to balance that up…
🙂
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