Vevo unveils decade-based music video ad targeting
Music video network Vevo has announced a contextual ad targeting product that allows brands and agencies to target buying on the platform with the most popular videos of past decades.
Vevo Rewind uses Vevo’s data-backed content recommendations to connect its advertising with music fans on the top music videos of a certain decade, genre and country.
The launch comes off the back of Vevo releasing Vevo Moods earlier this year, another contextual ad targeting product that groups music videos by specific sentiment for more emotional congruence between a campaign and its surrounding content.
