WA creatives encourage young Aussies to ‘Groom-A-Boomer’ in last-ditch ‘Yes’ effort

Less than a week until the Voice to Parliament referendum, a number of Western Australian creatives have shown their support for the ‘Yes’ campaign with a self-funded initiative, ‘Groom-A-Boomer’.

The brain child of Berlin Creative’s Richard Berney and John Linton, Nani Creative’s Kevin Wilson and Leigh Wood, and Davood Tabeshfar, the campaign cheekily aims to encourage young Australians to speak with those in their families who belong to the ‘boomer’ generation.