Yes23 holds ‘No’ accountable ahead of Voice referendum

October 5, 2023 10:44

Less than two weeks out from the Voice to Parliament referendum, Yes23 has launched a new integrated campaign which aims to convince Australians to vote Yes by highlighting indisputable facts, via recently appointed creative agency Clemenger BBDO.

The agency was appointed mid-September following a three-way competitive pitch, and launched its first campaign, ‘Yes Makes It Possible’, at the time. It hopes the campaign hopes creates clarity and take politics out of the equation, as well as combats misinformation around the Voice.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Clemenger BBDO Dani Bassil Dean Parkin the Voice to Parliament Voice referendum Yes23

1 COMMENTS

Pete Rush 7 Oct 23

This stuff does nothing to address the main issue : ‘we don’t get how it will work’. What was needed was a good old fashioned product demonstration. Show a regional or remote community meeting with their Voice rep with suggestions on how to solve a problem that the current govt program isn’t working on. Show the Voice rep explaining the suggestions to bureaucrats in Canberra. Showing it is the key here— like any product demonstration. Probably too late now.

User ID not verified.