Weight Watchers introduces “True Year”

Weight loss brand Weight Watchers has created a campaign that aims to recognise people’s weaknesses to sticking to their weight-based New Year’s resolutions.

Called True Year, the idea is that people can enjoy the festive season beyond 1 January – and their resolutions begin on 1 February.

Shane Bradnick, ECD at BMF said: “True Year really demonstrates the Weight Watchers positioning of ‘Approved By Life’, showing that you can enjoy the good things in life and still lose weight.”

Michael Burgess, general manager of marketing at Weight Watchers said: “The campaign aims to debunk the unrealistic nature of New Year’s resolutions, focusing on Weight Watchers as a weight loss solution that fits in with your life. We’re confident that this is going to resonate with all those who have already broken some very good intentions.”


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