Youfoodz modified ‘forking’ ad censured by ad watchdog yet again

November 14, 2017 12:10

The Advertising Standards Board has banned a Youfoodz ad for the second time after moderations were made to show a mini Gordon Ramsay being bleeped out to replace the word ‘forking’.

The original ad featured a boy imitating fiery TV chef Gordon Ramsay, who says “how long do you think this took me to cook? One? Try two forking minutes… Un-forking believable”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ad Standards Board Youfoodz

2 COMMENTS

Spork User 14 Nov 17

The ASB isn’t particularly good at expressing itself is it?.

Won’t don’t they just rule ‘you can’t substitute fuck with fork’ and be done with it instead of forking around like a bunch of useless forks.

There’s a YouFoodz billboard on the M7 that says ‘Fork the rest’ that no-one seems to have an issue with. I guess parent’s these days don’t tell their kids to ‘go play on the freeway’ so the chances of a child being offended is nil?

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Hmmmmm 15 Nov 17

If “any child would guess what word the child was meant to have said” then how come no children have complained. I guess they are inured to it from hearing it at home.