Coupled with more precisely targeted content, the company is also introducing video ad sequencing, allowing advertisers to design campaigns that can take consumers down different paths depending on which ads they are responding to.

The company is also rolling out a new global measurement tool with Nielsen MPA (Matched Panel Analysis) and Oracle Marketing Cloud in the United States to measure ad effectiveness for consumer packaged goods.

Google’s vice president of agency and media solutions, Tara Walpert Levy, will be giving more details of the announcements later today at the Advertising Week conference.