Calypso launches ‘Australia’s first TV campaign for a brand of fruit’
Eleven Communications has launched a TV campaign for fresh produce company One Harvest to promote its Calypso mangoes. The agency claims this is the first TV campaign in Australia for a brand of fruit.
With a series of three commercials, the campaign carries the tagline: “With more mango and less seed, you can’t go past a Calypso.”
In the first ad to be released on Sunday 20 November, an elderly woman tricks a young tall man into reaching for something high on a shopping aisle’s shelf as she steals mangoes from his trolley.
Treena Welch, One Harvest’s marketing manager, said: “We are very pleased to be in a position where we can promote one of our fresh produce brands on an equal footing with traditional packaged goods.”
Eleven Communications has no affiliation with Eleven PR, which is a subsidiary of Whybin\TBWA\Tequila.
Credits:
Product: Calypso Mangoes
Client: One Harvest
Client team: Treena Welch, Marketing Manager
Christy Poynton, Trade Marketer, Sales Acquisitions
Agency: Eleven Communications
Agency Team: Ryan Fallowfield, Director Creative and Branding
Jono McCauley, Director Creative Strategy
John McLachlan, Director Operations
Production Co: Film Graphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
Music: Peter Kaldor, Arizona Productions
Sound: Greg Crittenden, Take 2
Media: Pearman Media
so I’m assuming they were the last mangoes in the store?
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First TV ad for a brand of fruit? Erm. There have been heaps, including this one for our client, King of Fruit pineapples: http://www.kingoffruit.com.au/tv-commercial.html
I can think of lots more too!
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Sorry Matt – yes, I do recall seeing this one but thought it was for the pineapple industry in general – my mistake. Nice ad.
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