Complete this sentence: It’s not a good idea to invite consumers to complete a sentence because…

Remember when the Woolies social media team messed up their weekend by inviting Facebook followers to complete a sentence?

It seems that after copying Woolworths’ fresh food positioning, Coles is drawing inspiration from their social media failings too. Albeit, choosing Twitter as the medium of fail.


  1. Grant
    7 Mar 12
    7:41 am

  2. Aww – I love a bit of #ColesLuxury

  3. Peter Wells
    7 Mar 12
    7:45 am

  4. Uggh. The only thing more boring than a “social media fail” is every wanker with an agenda retweeting so they can scream FAIL!

    The offending tweet wasn’t offensive, none of the replies were amusing…

  5. David
    7 Mar 12
    7:45 am

  6. BIg brands and social media? Jury’s still out in my opinion.

    The cases for blazing a trail are good, but the cases for staying out would seem strong.

    Mind you, has there really been any longer term effect from any of these so-called social media fails?

  7. Deborah
    7 Mar 12
    8:11 am

  8. Surely not for real? Look forward to hearing more on this

  9. Dr Oyvind
    7 Mar 12
    8:18 am

  10. Couldnt happen to a nicer bunch. Coles remind me of Enron, the smartest guys in the room. It will be interesting to see our retail landscape recover once the pigeon management have scraped the bottom of the price squeeze / market power abuse barrel. Utterly devoid of a growth strategy beyond that from cost minimization, and yet no one in Canberra has any balls or foresight to see or do anything.

    Oh well, we let these clever dicks from Tesco etc come in, destroy and go home with fat pockets stuffed with cash.

  11. Debbie Downer
    7 Mar 12
    9:20 am

  12. Peter Wells – perfectly said. Sigh, oh for the fails of yesteryear, where the responses were actually funny…

    What I don’t get when one of these corporate accounts make their #EPICFAIL – what is the actual damage? Do they suffer any tangible loss at all? They get laughed at for a day, SMEG’s get a few blog posts out of them, and then all is forgotten the next day and we move on to the next OMG EPIC FAIL OVER HERE GUYS!!!!11!

  13. Zac
    7 Mar 12
    9:29 am

  14. Negative feedback isn’t a social media scandal.

  15. rob
    7 Mar 12
    9:46 am

  16. @David I’d say the jury is well and truly in…….big brands stay the hell out of it. for the sake of coles’ 1298 twitter followers (how many are staff btw?) they’ve opened themselves up to this bagging for no good reason.

    and on facebook where coles online seems to offer a great forum for customer feedback/service guess what it has also provided? a forum for ratbags to have a go at them for sponsoring masterchef because it’s on the same channel as the circle which has so terribly offended all war veterans and their families. FFS, what a punish.

    big brands are not people and should go back to acting in a way that is authentic FOR THEM. playing around in social is a huge waste of time and resources relative to where brands can spend and get real leverage.

  17. Nicky
    7 Mar 12
    11:13 am

  18. Bad ads have apparently worked well for them – seems to me they’re taking that a step further and having a go at a bad social media campaign… why not? They’re getting publicity today that they weren’t getting yesterday.

  19. beezlebub
    7 Mar 12
    12:05 pm

  20. amen to that Rob

  21. Hmm
    7 Mar 12
    2:14 pm

  22. It’s not a good idea to invite consumers to complete a sentence because…we might just find out things from our customers we don’t want to know…

  23. Crienna
    7 Mar 12
    2:14 pm

  24. Exactly what i was thinking Grant!

  25. Duplo
    7 Mar 12
    10:58 pm

  26. If they are considered tools for dumb TVCs and now poor use of social media, i dont see it as worthwhile publicity. GASP Jeans didn’t do that well after their social media publicity, as I recall.

  27. KISS.
    8 Mar 12
    6:08 pm

  28. It’s not a good idea to invite consumers to complete a sentence because… Sometimes your customers/readers are sick & tired of your B.S.

    I dislike Woolies & Coles, I try to (most of the time) shop from local grocers, butchers etc… but let’s not kid ourselves! How many times have you shopped there because you’re too lazy to go into four different stores to fill your trunk? Supermarkets make our life easy, and if they paid their suppliers more, we’d chuck our toys out of the cot and call them “profiteering a$$&@!#$ that are too expensive for the average mumbo”

    So sure, Woolies probably learned a big lesson after their big fail, Coles too, though late to the party, considering they just Bart Simpsoned their way into the social media hall of shame. But I’m sure you can find funnier or wittier content for this section, can’t you?

  29. Mr Compete
    9 Mar 12
    7:53 am

  30. Because they might reveal they are aware that the apples they are eating from Woolies or Coles were picked over 4 months ago…