Jalna promotes the yoghourt that impresses grumpy Greek grandmas

jalna greek yoghourtDairy brand Jalna has launched a new campaign for its Greek Yoghourt featuring a disapporving matriach being gradually won over by the versatility of the product.

The ad is part of a campaign for TV, magazines and online created by Sydney agency Grown Ups.

The campaign will soon be followed up by another tactical campaign for Jalna’s new proheart yoghourt.

Comments


  1. Macsmutterings
    10 Oct 12
    1:06 pm

  2. I recognise the grandmother…. What else has she been in?

  3. Waaah
    10 Oct 12
    1:17 pm

  4. It’s usually ‘yoghurt’ or ‘yogurt’ … This is the first time I’ve seen ‘yoghourt’ :)

  5. Waaah
    10 Oct 12
    1:19 pm

  6. Oh my! I take that back. Apparently yogurt, yoghurt, yoghourt, yogourt, yaghourt, yahourth, yaghurd, yumgords, yoghurd, joghourt, and jogourt are all acceptable.

  7. Timmy
    10 Oct 12
    2:06 pm

  8. what does she say at the end? “…same as ______”?

  9. deebee
    10 Oct 12
    2:22 pm

  10. weird accent
    sounds like she came from thessalonika via dunedin!

  11. Larry
    10 Oct 12
    3:00 pm

  12. “…same as the last 50 stereotypical surly Greek mother featuring tvcs.” I’m pretty sure that’s it but my hearing is pretty average.

  13. Hmmm
    10 Oct 12
    3:32 pm

  14. If you’re going to steal, steal from the best:

    http://www.youtube.com/watch?v=fNvH-vjwYZk

  15. Hoin
    10 Oct 12
    3:33 pm

  16. I’m surprised they didn’t use Effie …

  17. Greek origin
    10 Oct 12
    9:40 pm

  18. stereotype much?

    this is insulting

    just as bad as showing leprechauns to represent irish people or big fat mamas to show italian women

  19. Kiwi
    11 Oct 12
    10:33 am

  20. .. the actress is a Maori New Zealander trying to be a Greek Australian… doesn’t quite work does it

  21. Greek/Australian actress from Melbourne
    11 Oct 12
    3:12 pm

  22. There are so few roles for Greek/Aussie actresses these days, maybe next time the casting people should actually give the speaking role to an “real” greek actor……may have been a bit more convincing….BTW, it’s Thesaloniki, NOT Thesalonika????