Luna Park Sydney uses wristbands and social media to boost visitor engagement
In what the attraction is claiming to be a world first, Luna Park Sydney has introduced new technology that enables visitors to share their experiences in real-time through social media via a wristband.
http://youtu.be/Md8iAatlqhY
Devised by digital marketing consultancy Centryc, ‘My Experience’ will give guests an ‘Extreme-O-Meter’ rating, enable post ride photos to be instantly uploaded and status updates made to Facebook newsfeeds. A summary of a visitor’s day at the attraction will be sent in an email.
They will also receive SMS offers while they’re at the park. If a user tags this content, advertisers will be allowed to target the users with relevant offers.
Definitely not world first – https://www.youtube.com/watch?v=wkz15wAc6Ew
Agree…… another stolen idea!!!
Why would they do this, is it wrapped in some sort of reward/incentive or offer?
I know the audience love social media, but they can do much of this already, without needing to register/interact with the Luna Park website/app
(note: i didnt have sound when viewing, so may have missed the point).
Well done, integration and Social Media with purpose. Brave from Luna Park and Centryc.
Does anyone actually go to Luna Park these days?
Does an effective marketing idea have to be new now days. The fact it is new here, integrated into their existing ticketing platform, and adding to the consumer experience is good to know about! And yep, Luna Park is still just for fun…my kids love it, and I had a good laugh too when we went recently
Adam,
Yes, and it always has. Otherwise it’s just plagiarism.
Glad you and the kids loved Luna Park and had a good laugh.
this is just plain cringe