Mumbo Report: James Tuckerman on life after print; SMH editor Peter Fray’s bad day; top ads of the week
In the Mumbo report from Studio 33:
- Australian Anthill founder James Tuckerman on why going online-only wasn’t an obituary
- SMH editor Peter Fray on his worst working day
- How come an ad for grass is the most played of the week?
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With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Hi Tim,
You should consider the new Birds Eye commercials for discussion.
http://www.birdseye.com.au/video.html
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Interesting!
I don’t think consumers see as huge a difference between paper and online, as the publishers do.
To the average consumer there’s just good/entertaining/informative information or entertainment … or not.
Do they care if they watch a show on Tv or catchup online later? Nope. They just want to watch the show.
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Interesting point about “renting eyeballs”.
How much input do in-house marketers have?
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Read Marshall McLuhan. As content proliferates, the medium begins to play a more important role as differentiator. Example: 3D cinemas, LCD vs plasma, hardcopy vs softcopy, MP3 vs CD. Consumer do care, and increasingly so. There’s a reason why vinyl record production has risen continuously since 2006.
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