The Celebrity Apprentice returns with under 1m

The Celebrity Apprentice made a  disappointing return for Nine last night, rating with under one million.

Last year, the show’s launch episode took 1.05m.

Split across two episodes running from 8-9.30pm, the shows were the ninth and tenth most-watched. The boardroom episode took 0.908m, while the challenge episode took 0.859m.

The show was beaten by Australia’s Got Talent on Seven, which ran for an hour from 7.30pm, and won the night with 1.4m, according to preliminary reports from OzTam for the five metro markets.

Seven secured the top-three spots and won the night narrowly over Nine, with 23.6% share compared to Nine’s 21.1%.

Ten’s return of drama Offspring brought in 728,000 in the 8.30pm time slot and out-rated the ITV mini-series Titanic, written by Julian Fellowes, writer of Downton Abbey.

Nine’s The Block was fifth most-watched show of the night, pulling in 1.133m.

Ten didn’t get a show in the top ten, with highest rating show The Biggest Loser coming in 11th with 773,000.

ABC News was the public broadcaster’s top show in eighth spot with 969,000, followed by 7:30 in 15th spot with 713,000.

Top 15 Shows
1. Australia’s Got Talent – Seven 1.392m
2. Seven News – Seven 1.361m
3. Today Tonight – Seven 1.270m
4. Nine News – Nine 1.147m
5. The Block – Nine 1.133m
6. A Current Affair – Nine 1.021m
7. Home and Away – Seven 0.999m
8, ABC News – ABC 0.969m
9. The Celebrity Apprentice, Boardroom – Nine 0.908m
10. The Celebrity Apprentice, Challenge – Nine 0.859m
11. The Biggest Loser – Ten 0.773m
12. Ten News –Ten 0.734m
13. Offspring – Ten 0.728m
14. Titanic – Seven 0.720m
15. 7:30 –ABC 0.713m

Nightly Share
Seven: 23.6%
Nine: 21.1%
Ten: 14.1%
ABC1: 10.7%
SBS1: 5.3%
7mate: 4.2%
7TWO: 4.0%
Eleven: 3.8%
One: 3.2%
ABC2: 3.1%
GO!: 2.3%
Gem: 1.7%
SBS2: 1.2%
ABC News 24: 0.8%
ABC3: 0.7%


  1. josh909
    19 Apr 12
    10:31 am

  2. If I had to hazard a guess I would say the poor ratings were a result of the first season being total shite.

  3. Gezza
    19 Apr 12
    11:01 am

  4. This will grow. The talent is better than last time, which if you watched it was fairly addictive. Thank god for IQ – too many ad Ch 9.

  5. sean
    19 Apr 12
    11:28 am

  6. But we seem to be fixated with these type of shows where a quality drama comedy can`t seem to do well.Why is it so that talent Shows or so called DIY Shows rate the house down .What does it say for society today..

  7. Anonymous
    19 Apr 12
    1:31 pm

  8. Current prime time reality shows:

    The Biggest Loser
    The Voice
    Australia’s Got Talent
    Celebrity Apprentice
    The Block
    Dancing with the Stars
    Please Marry my Boy

    MKR just finished
    Masterchef to start soon

    Add in The Renovators, Big Brother returning, Farmer Wants a Wife etc etc etc.

    Will the last person to leave Australia, please switch off the TV

  9. Sunshine
    19 Apr 12
    2:22 pm

  10. I would rather watch my “drama” downloaded and avoid the swapping, changing and stopping to air 3 weeks of repeats and starting up agaion syndrome the networks seem to have. I can dip in and out of reality because you don’t need continuity to figure out what’s going on, it’s all so shallow it’s obvious! Want to change then get some broadcasting consistancy!