80% of Australians want brands to use their power for real world change: Nine & FiftyFive5

May 4, 2022 8:12

Nearly 80% of Australians believe brands should use their power to make an impact for real world change on social and workplace inequality, according to new research conducted by Nine and cultural insights agency, FiftyFive5.

As conflict in Ukraine rages on, and culture wars dominate climate change and LGBTQIA+ rights, marketers are facing growing pressure from consumers for their brands to be seen as playing an activist role in a range of social issues.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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