AAMI reminds Australians that clangers happen on and off the field in AFL campaign

AAMI has launched a new TVC, reminding Australian’s that clangers – embarrassing and unexpected moments – can happen on and off the football field.

The new ad features a group of mates watching the footy when one declares ‘the pies are on fire’, referring to the pies in the oven and not the Collingwood Magpies football team. Luckily for the group the AAMI team comes in to save the day.

This latest campaign from AAMI and Ogilvy Melbourne leverages its sponsorship with the AFL and Seven’s AFL Broadcast. During round two at the start of April, AAMI launched a broadcast sponsorship ad, ‘the clangerfesto’, which highlighted some of the greatest clangers that have occurred in the AFL.

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