Abbott’s Bakery targets adventurous foodies in latest campaign
Abbott’s Bakery has launched a new campaign via its long-serving creative agency BMF.
The two have been working together for over eight years, and the new campaign targets what Tip Top marketing and innovations director Brett Grebert calls the “Adventurous Foodies”.
In a 30-second spot for the campaign, a man can be seen making an elaborate BLT sandwich using Abbott’s Bakery bread.
