Abbott’s Bakery targets adventurous foodies in latest campaign

Abbott’s Bakery has launched a new campaign via its long-serving creative agency BMF.

The two have been working together for over eight years, and the new campaign targets what Tip Top marketing and innovations director Brett Grebert calls the “Adventurous Foodies”.

In a 30-second spot for the campaign, a man can be seen making an elaborate BLT sandwich using Abbott’s Bakery bread.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.