Adhesive PR wins Singapore Tourism Board
Adhesive PR has won the tender for the Singapore Tourism Board following a competitive pitch that included 13 Australian PR agencies.
The announcement:
18 July 2013 – Independent consumer PR Agency Adhesive PR, has won the tender for Singapore Tourism Board, following a competitive pitch process that included 13 Australian PR Agencies. The two year contract encompasses Australia and New Zealand Public Relations Services, including – idea generation, strategic counsel, social media strategy, media relations, crisis communications and event management.
Adhesive PR will support Singapore Tourism Board’s focus, to maintain top-of-mind awareness for Singapore and creatively communicate their Australian marketing campaign – ‘Get lost and find the real Singapore’. The campaign challenges Aussies to abandon preconceptions of the city and uncover unexpected and bespoke experiences across key pillars such as dining, pampering, shopping, nightlife and attractions.
Congrats to them…I find it interesting that AU is representing SG, but I think it will be a good thing to have a non-Singaporean perspective on tourism; after all, that’s the target market, right?
You have to give it to Singapore Tourism, they do a magnificent job of promoting a place with very, very little to do (other than shopping.)
Well Done Myf and Mike!! Congrats on the win, nice work