Adhesive PR wins Singapore Tourism Board

Adhesive PR has won the tender for the Singapore Tourism Board following a competitive pitch that included 13 Australian PR agencies.

The announcement:

18 July 2013 – Independent consumer PR Agency Adhesive PR, has won the tender for Singapore Tourism Board, following a competitive pitch process that included 13 Australian PR Agencies. The two year contract encompasses Australia and New Zealand Public Relations Services, including – idea generation, strategic counsel, social media strategy, media relations, crisis communications and event management.

Adhesive PR will support Singapore Tourism Board’s focus, to maintain top-of-mind awareness for Singapore and creatively communicate their Australian marketing campaign – ‘Get lost and find the real Singapore’. The campaign challenges Aussies to abandon preconceptions of the city and uncover unexpected and bespoke experiences across key pillars such as dining, pampering, shopping, nightlife and attractions.

Sharon Lam, Area Director, Oceania of Singapore Tourism Board, said: “With our city constantly evolving and offering new experiences for visitors, we wanted to partner with a creative and innovative agency who could devise unique ways and ideas to get people to see the real Singapore they’re missing out on.

“Adhesive PR’s creative and strategic thinking was paramount and their full-service approach meant we could work with them from concept stage through to implementation.”

Adhesive PR Managing Director Mike Maurice said, “With Singapore’s position right on our doorstop, many Australians think they ‘know’ Singapore, however many of their preconceptions are inaccurate or out of date. Adhesive PR’s role is to communicate just how much Singapore has changed and continues to do so, encouraging locals to ‘get lost’ and rediscover a myriad of bespoke experiences that have helped position the city-state as the jewel of Asia.”

“The Singapore Tourism Board is a fantastic win for Adhesive PR as it gives the agency the opportunity to work across a number of different disciplines encompassing media relations, social media strategy and events.”

Adhesive PR, which celebrated its 1st birthday in May of this year, offers their clients a full service approach, encompassing ‘sticky idea generation’ grounded in media relations, through to multi-channel implementation across; events, experiential, digital, content generation, stakeholder relations, blogger engagement and social media. Their Client base includes: Lynx (Unilever), Jim Beam, Spotify, McDonald’s, Trend Micro and Hoyts.

Source: Adhesive PR press release


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