Agencies taking greater control of client retargeting amid trend to bring digital in-house
Media agencies are starting to take greater control of their clients’ retargeting campaigns as they seek to add more value and combat the threat of losing the business.
Adam Berke, one of the founders of retargeting firm AdRoll and now its president and chief marketing officer, said agencies are starting to act like small and medium sized businesses (SMB) by building their expertise and adopting a more “hands on” approach.
The global trend comes comes as brands are increasingly looking to bring programmatic technology in-house, he said.
….. Surely this is a bought out advertorial? Your lines are becoming more blurrier every day, Mumbrella.
Hi Advertorial,
As we’ve stated many times before we don’t do advertorial, this article made it on its own merits.
Cheers,
Alex – editor, Mumbrella