AI will mean the end of customer segmentation as we know it
Audience Group’s James McDonald believes the rise of AI will help to prove an important point: just because you have access to multiple data sets, doesn’t mean you have to use them.
Segmentation as a marketing concept is going down the tubes – and fast.
I’m not talking about “traditional” segmentation or “predictive” segmentation, I’m talking about the end of artificially clustering data into more and more finely tuned segments.
“Just because you have access to multiple data sets, doesn’t mean you have to use them.”
Similarly, just because you have access to AI, doesn’t mean you have to use it (and probably applies even more say than for data).