ASTRA reveals finalists for 2014 Industry Excellence Awards

The Australian Subscription Television and Radio Association (ASTRA) has revealed its finalists for the 2014 Industry Excellence Awards.

The announcement:

ASTRA, the peak body for the subscription television (STV) today announced finalists for the 2014 ASTRA Industry Excellence Awards.

The 37 finalists across 10 categories represent Foxtel and a wide range of independent channel groups including Discovery, BBC, Disney, Viacom and SBS.

The annual ASTRA Industry Excellence Awards, now in its twelfth year, recognises excellence in the promotion of the STV industry with entrants including television channels, operators, production houses, media, advertising and creative agencies.

“Each year the quality of marketing campaigns from the subscription television industry continue to grow stronger. This year was no exception. The judging for the 2014 awards was tougher than ever with a number of new categories added to complement the dynamic changes across the industry,” ASTRA CEO, Andrew Maiden said today.

“With $700 million invested in Australian content by the subscription television industry in the last year, the ASTRA Industry Excellence Awards have become increasingly competitive and sought after,” Mr Maiden added.
The Awards are judged by panels of senior subscription TV marketing specialists who determine all finalists and winners across ten categories. Judges review each entry and assess its merits based on the strength of the campaign strategy, implementation, results and creativity.

The awards were judged on Monday, 9 December by 52 senior leaders drawn from Foxtel and 19 independently owned and operated television channels.

The final winners will be announced at an awards ceremony at Sydney’s iconic venue, Simmer on the Bay on Wednesday, 5 March 2014.

The shortlisted finalists for the 2014 awards include:

Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention/Extension – awarded to the most outstanding consumer marketing campaign used to drive either subscription sales or to encourage customer retention, loyalty, and/or updating current subscribers to a new tier (i.e. taking on HD, iQ).

 FOXTEL Go Launch Campaign, FOXTEL
 FOXTEL MTV House Party at Big Day Out, MTV
 Express from the US, FOXTELMost Outstanding Use of STV for a Consumer Advertising Campaign – awarded to an organisation for the most outstanding use of Australian STV for a consumer advertising campaign.
 Aussie Pickers – Gumtree, A&E
 Colgate Optic White ANTM Partnership, FOX8
 Kellogg’s Nutri-Grain Fuel On Activation, Channel [V] & Fuel TV

Most Outstanding On-Air Program Promotion – awarded to the most creative and effective on-air program promotion for an STV program, series or event.
 Embarrassing Bodies Down Under, LifeStyle YOU
 Paddock To Plate, The LifeStyle Channel
 Wentworth Launch, SoHo

Most Outstanding Off-Air Program Promotion – awarded to the most creative and effective off-air program promotion for a STV program, series or event.
 Disney Channel Fan Fest, Disney Channel
 World Movies Secret Cinema (Holy Motors, Melbourne), World Movies
 Embarrassing Bodies Down Under, LifeStyle YOU
 Wentworth Launch, SoHo

Most Outstanding Channel Image Spot – awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
 Realms v.2, Channel [V]
 Create STUDIO – Glass Animation by Thom Fraser, STUDIO
 FOX SPORTS 2013 RELAUNCH, FOX SPORTS
 Coaches, FOX FOOTY
 Showcase – The Home of HBO, showcase

Most Outstanding Multi-Media Promotion – awarded to the most outstanding integrated consumer marketing campaign to promote an Australian STV channel identity, program or a platform.
 [V] Oz Artist 2013, Channel [V]
 Australia’s Next Top Selfie, FOX8
 World Movies Secret Cinema (Holy Motors, Melbourne), World Movies
 It’s On for Green and Gold, FOX SPORTS
 Embarrassing Bodies Down Under, LifeStyle YOU

Most Outstanding Social Media Campaign
Awarded to the most creative and effective stand-alone social media campaign to promote Australian STV channel identity, program or a platform.
 The Walking Dead, FX
 Embarrassing Bodies Down Under – The Unspeakables, LifeStyle YOU
 Cake Challenge, LifeStyle FOOD

Most Outstanding PR/Communications Campaign
Awarded to the most creative and effective stand-alone PR communications campaign to promote an Australian STV channel identity, program or a platform.
 Top of the Lake, UKTV
 The Walking Dead, FX
 Dirty Jobs Down Under, Discovery Channel
 Dare to Be Square – Giving Kids a Voice, Nickelodeon

Most Outstanding Marketing Campaign Under $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel, identity or program for under $50,000.
 The Foxtel and Eurosport #Vueltaskelta, MediaCom, FOXTEL and Eurosport
 The Carrie Diaries, Design & Win Your Own Dream Shoes, FOX8
 World Movies Secret Cinema (Holy Motors, Melbourne), World Movies
 Lefty Round, FOX FOOTY

Most Outstanding Use of Technology
Awarded to the most creative and effective use of technology and interactive television for consumer use, recognising the creative and interactive applications that are regularly developed by operators such as HD TV, iQ and individual targeted technical components (such as targeted microsite, mobile site, game or widget).
 Foxtel Play, FOXTEL
 The Carrie Diaries, Design & Win Your Own Dream Shoes, FOX8
 FOX SPORTS Broadcast Innovations, FOX SPORTS

Source: ASTRA press release.

topics ASTRA

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